1. Information We Collect
ReelHook currently creates an anonymous account for the app rather than requiring an email-and-password registration. We may process the following categories of information:
Account and profile information
- An anonymous account identifier
- Name, profession or custom niche, business description, intended audience, tone, language, preferred Instagram format, and notification preference when you provide them
Ideas and generated posts
- Ideas, topics, prompts, and instructions you submit
- Generated hooks, captions, calls to action, hashtags, scripts, and other post components
- Saved status, revisions, Instagram format, generation model and prompt version
Usage, purchase, and technical information
- Generation history, credit usage, subscription or entitlement status, purchase-product identifiers, and transaction reconciliation records
- App interactions, screen views, feature events, error information, crash diagnostics, device and operating-system information, app version, language, and approximate region derived from technical information
- A pseudonymous installation identifier used for security, rate limiting, and abuse prevention
- Push-notification device token and delivery environment when notifications are enabled
Website and support information
- Website page views, selected language, and interactions such as App Store link clicks
- Name, email address, support topic, subject, message, app version, device, locale, timezone, and submission timing when you contact support
Voice input
If you choose voice input, the app accesses the microphone and Apple speech-recognition services to transcribe your spoken idea. ReelHook uses the resulting transcript as user-provided content.
2. How We Use Information
- Provide, personalize, and improve ReelHook
- Generate and store complete Instagram post packages and suggestion lists
- Maintain your library, preferences, credits, and subscription access
- Process and reconcile purchases and prevent duplicate or fraudulent credit grants
- Send requested notifications and respond to support or privacy requests
- Measure website and app performance, diagnose crashes, and protect the service from abuse
- Comply with legal obligations and enforce our Terms & Conditions
3. AI Processing
Ideas, profile context, and generation settings may be sent through our server-side systems to OpenAI to create results. Generated results are returned to ReelHook and may be stored in your ReelHook library.
We do not use your prompts or generated posts for advertising. OpenAI processes this information as our service provider under its applicable business terms and data controls. You should not submit passwords, payment-card details, government identifiers, confidential business information, or other sensitive personal information in an idea or prompt.
4. Service Providers and Sharing
We share information only as needed to operate ReelHook, complete a transaction, comply with law, protect rights and safety, or with your direction. Our principal service providers include:
- Supabase for anonymous authentication, databases, and backend functions
- OpenAI for AI-assisted generation
- Google Firebase for analytics and crash reporting
- Apple and RevenueCat for App Store purchases, subscriptions, entitlements, and purchase reconciliation
- Apple services for push notifications and optional speech recognition
- Hostinger and related email infrastructure for website hosting and support delivery
These providers may process information in countries other than your own under their contractual and legal safeguards. We do not sell or rent personal information, and we do not share it for third-party targeted advertising.
5. Payments
Apple processes payment details for subscriptions and consumable credit packs. RevenueCat helps us verify purchases and manage entitlements. ReelHook receives purchase status, product and transaction identifiers, and entitlement information, but does not receive or store your full payment-card number.
6. Storage and Retention
Profile information, generated post packages, saved items, generation records, credit ledgers, and purchase entitlements may be stored in our backend and associated with your anonymous account. Some preferences are also stored on your device.
We retain information for as long as needed to provide the service, maintain accurate purchase and credit records, meet legal or accounting obligations, resolve disputes, prevent abuse, and enforce agreements. Support messages are retained as needed to resolve the request and maintain appropriate business records. Analytics and diagnostic retention is governed by our configured settings and the relevant provider.
- Deleting the app removes local app data but does not by itself delete backend, purchase, analytics, or support records
- When an account is deleted, user-owned backend records are deleted or de-identified, except records we must retain for legal, security, fraud-prevention, accounting, or dispute-resolution purposes
- Backup copies may remain for a limited period before being overwritten
7. Your Choices and Rights
Depending on where you live, you may have rights to access, correct, delete, restrict, object to, or receive a copy of certain personal information, and to appeal or complain to a data-protection authority.
- You can change profile and notification preferences in the app
- You can manage analytics permissions through available app or device settings
- You can deny microphone, speech-recognition, and notification permissions in iOS Settings
- You can request account and associated-data deletion through the in-app deletion option when available, or through our support page
- You can manage or cancel subscriptions in your Apple ID settings
8. Security
We use administrative, technical, and organizational safeguards designed to protect information. No storage or transmission method is completely secure, so we cannot guarantee absolute security.
9. Children’s Privacy
ReelHook is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us so we can investigate and take appropriate action.
10. Changes to This Policy
We may update this Privacy Policy as ReelHook or legal requirements change. We will post the revised policy and update the “Last updated” date. Material changes may also be communicated in the app or through another appropriate channel.
11. Contact
For privacy questions or requests, use the ReelHook support page or contact: